A Passion for Consumer Behavior

Since one of the topics we will be discussing focuses on the relationship between marketing and analytics, I thought I would share how I got involved with marketing in the first place. I sort of laugh about it when I look back on it now 😀

The Langhorne Family ❤

As an African-American first generation college student and oldest of three siblings, success was never an option. Education was always viewed as a necessity to create opportunities for a better future in our house. Being the oldest in the family, I instinctively became a role model for my younger brothers and that drove my internal wish for success. As I continued to grow and excel in the classroom my accomplishments and potential served as a beacon of hope for the rest of the family and in what the Langhorne name could one day mean to society. Although I was on the right path in life, I wasn’t sure what I wanted to be when I grow up, but in middle school that all started to change. 

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