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Marketing and Big Data

Personally, when I think of Marketing Analytics, the relationship between marketing and big data comes to mind. A definition for marketing is provided on the marketing analytics overview page under “The MAC”. However, I want to focus on the big data piece here. A consistent sentiment across research is something along the lines of – Yes big data is great! But if no one knows how to manage and interpret it to draw insights, then whats the value?! – Since they say a picture is worth a thousand words, I’ve included a slightly humorous cartoon to illustrate my point below 🙂

via eQuest


According to SAS (Statistical Analysis System) Institute Inc., “Big data is a popular term used to describe the exponential growth and availability of data, both structured and unstructured”. SAS Institute Inc. further explains the 5 key characteristics used to describe big data which are:  Read the rest of this entry


A Passion for Consumer Behavior

Since one of the topics we will be discussing focuses on the relationship between marketing and analytics, I thought I would share how I got involved with marketing in the first place. I sort of laugh about it when I look back on it now 😀


The Langhorne Family ❤

As an African-American first generation college student and oldest of three siblings, success was never an option. Education was always viewed as a necessity to create opportunities for a better future in our house. Being the oldest in the family, I instinctively became a role model for my younger brothers and that drove my internal wish for success. As I continued to grow and excel in the classroom my accomplishments and potential served as a beacon of hope for the rest of the family and in what the Langhorne name could one day mean to society. Although I was on the right path in life, I wasn’t sure what I wanted to be when I grow up, but in middle school that all started to change.  Read the rest of this entry

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