Welcome to Discover the MAC!
Discover the MAC seeks to explore each element
encompassing the “MAC” and illustrate the cross-functional relationships
which exist between them. The “MAC” is an acronym I’ve created which equates to
MILLENNIALS + Marketing ANALYTICS + Multicultural CONSUMERS. Cute right? Honestly it’s just a way
for me to share my knowledge and explore 3 very important topics I’ll touch on later.
But for now….
Hi, I’m Amanda!
This blog originally started out
as a project for my graduate program,
given my passions I have decided to continue it
in the hopes of educating and connecting with like minded individuals 😀
I am enrolled in the Masters of Science in
International Marketing Management as well as the Database & Business Intelligence
Graduate Certificate Programs. According to Gartner Research, “By 2017, Chief Marketing Officers
will spend more on information technology than their counterpart Chief Information Officers.”
While my passion for marketing and understanding consumer behavior sparked long before the
technology boom, I am hopeful that my education at BU will prepare me for the next wave of
marketing-technology integrated roles as I continue to develop my career.
Plus….have you heard of BIG DATA?!
The ability to :
* Create Journey Maps
* Harness Voice of the Customer
* Illustrate the Customer Experience
(just to name a few) through use of data
provides a whole new opportunity for marketers alike and
thus the role of Marketing ANALYTICS will continue to evolve in
importance so why not spark the conversation???
Before I Go
I should probably explain
how MILLENNIALS and
fit into the equation.
Left: Viacom Headquarters in the Heart of Times Square
Right: My Old Desk with Chris Brown as Inspiration (before the craziness)
During my sophomore year of undergrad, I interned at Black Entertainment Television Networks
in the consumer insights dept. For my final project, I built a comprehensive model of the
African American Millennial experience using GFK’s MEMRI proprietary software.
As I analyzed the data I saw my younger self revealed – from media
consumption to personal beliefs/attitudes to brands I’d be
most likely to buy, It fascinated me! During this
time I was also able to dive into research
on the hispanic consumer.
According to Nielsen
reach $1.1 trillion by 2015.
Hmm..I wonder what the numbers are now?
Millennials now account for 24% of the U.S. population
and will be increasing entering and altering the
workforce and economy. Just some
food for thought…
Both MILLENNIALS and Multicultural CONSUMERS
will become game changers in the economy over the next few years and
as someone who falls ino both buckets, who better to spark the conversation about it?
Thanks for stopping by.
I look forward to a great semester with you all 😀
If you desire to Discover the MAC, definitely click subscribe above!