Hello World!

Welcome to Discover the MAC!

Discover the MAC seeks to explore each element

encompassing the “MAC” and illustrate the cross-functional relationships

which exist between them. The “MAC” is an acronym I’ve created which equates to

MILLENNIALS + Marketing ANALYTICS + Multicultural CONSUMERS. Cute right? Honestly it’s just a way 

for me to share my knowledge and explore 3 very important topics I’ll touch on later.

But for now….

Introductions 🙂

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Hi, I’m Amanda!

This blog originally started out

as a project for my graduate program,


given my passions I have decided to continue it

in the hopes of educating and connecting with like minded individuals 😀

I am enrolled in the Masters of Science in

International Marketing Management as well as the Database & Business Intelligence

Graduate Certificate Programs. According to Gartner Research, “By 2017, Chief Marketing Officers

will spend more on information technology than their counterpart Chief Information Officers.”

While my passion for marketing and understanding consumer behavior sparked long before the

technology boom, I am hopeful that my education at BU will prepare me for the next wave of

marketing-technology integrated roles as I continue to develop my career.

Plus….have you heard of BIG DATA?! 

The ability to :

* Create Journey Maps

* Harness Voice of the Customer

* Illustrate the Customer Experience

(just to name a few) through use of data

provides a whole new opportunity for marketers alike and

thus the role of Marketing ANALYTICS will continue to evolve in

importance so why not spark the conversation???

Before I Go

I should probably explain


Multicultural CONSUMERS

fit into the equation.


Left: Viacom Headquarters in the Heart of Times Square  
Right: My Old Desk with Chris Brown as Inspiration (before the craziness)


During my sophomore year of undergrad, I interned at Black Entertainment Television Networks

in the consumer insights dept.  For my final project, I built a comprehensive model of the

African American Millennial experience using GFK’s MEMRI proprietary software.

As I analyzed the data I saw my younger self revealed – from media

consumption to personal beliefs/attitudes to brands I’d be

most likely to buy, It fascinated me! During this

time I was also able to dive into research

on the hispanic consumer.

According to Nielsen


buying power


expected to

reach $1.1 trillion by 2015.

Hmm..I wonder what the numbers are now?

Millennials now account for 24% of the U.S. population

and will be increasing entering and altering the

workforce and economy. Just some

food for thought…

Both MILLENNIALS and Multicultural CONSUMERS

will become game changers in the economy over the next few years and

as someone who falls ino both buckets, who better to spark the conversation about it?

Thanks for stopping by.

 I look forward to a great semester with you all 😀

If you desire to Discover the MAC, definitely click subscribe above!

~ Miss AJ

Random Fact….My 1st day as an intern at BET, I saw Chris Brown coming out of an elevator…my boss gave me permission to chase him down…talk about professionalism & making a good first impression!

2014-03-14 22.28.21


Posted on Sunday | January 18th 2015 |, in eCommerce and tagged , , , , , , , , . Bookmark the permalink. 6 Comments.

  1. Hello Amanda. I vote on your survey. We have a lot in common I also love marketing, much more digital marketing and work trying to understand consumer behaviors and they way millennials behave. You added a lot of things to your blog, that´s great.

    Liked by 1 person

  2. Hi Amanda,

    Welcome to the class. Firstly, let me wish you the best of luck for this class. And about the blog, Wow this is amazing! I love everything about your blog. its super detailed and you have used a lot of blogging techniques that I didnt even know it existed!

    Liked by 1 person

  3. Great blog, Amanda! You’re lucky to have found your passion, and you’re really good at it. I look forward to working with you in the upcoming weeks. It looks like I’ll learn a thing or two, too!

    Liked by 1 person

  4. Hello Amanda,

    You seem to have a great personality, I really appreciate genuine people with genuine perspectives. Your life story its pretty inspiring, I am sure you are an example not only to your family but to some of us as well. You are a very passionate person about consumer behavior above all, I relate to you in that way because I am very passionate about making people feel, trough environments and all of their components (SENSORY MARKETING)which I believe really stimulates an audience to perform a certain action. I am sure we will get along just fine. If I could leave you a constructive comment. Sometimes visually its more attractive to have cleaner spaces and arrange information in a more “Oxygened” manner. However, your blog is AWSOME.

    I’m glad to have you as a classmate.


    Liked by 1 person

  5. Hi Amanda,
    Amazing blog! Wow, I needed your skills about 2 years ago when I started my business in the Philippines… Actually, I still need your skills here…hahaha. I look forward to our time together in this course, and I am really happy to get to know you.

    Stay positive!

    Liked by 1 person

  6. I really LOVE to read your blog! Thanks for sharing!

    Looking forward to learning from you!


    Liked by 1 person

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